For years, 16 Days of Activism has been a movement to move the needle of inequality and bring justice to women. But, you’re not alone! This is a collective action. There are many out there who already start and thrive to end violence (GBV), to stand up for human rights, equality, and dignity for all.
ROLE
Developed key visuals for communication collateral campaigns, contributed to the storyline creation, and participated in photo and video production for events and marketing materials. Also responsible for microsite development and producing post-event videos for social media distribution.
We approached this project as a full creative partnership — from strategy and visual direction through to UI design, copywriting guidance, and final delivery of all digital assets.
Week 1–2
Deep-dive into the brand. Defined the GBV tone of voice, and design direction with full user alignment.
Week 3–4
Refined line, colour palette, typography system, and photography guidelines. Delivered a brand style guide as the foundation for all touchpoints.
Week 5–6
Designed all 6 website pages in druppal UNDP System with reviewed with user stakeholders.
Week 7–8
Production of all digital assets, social media kit. Final review and sign-off with full brand guideline delivery.
"We are Changemakers. From classrooms to boardrooms, from homes to halls of power, we are reshaping the norms. Educators teaching equality, organisations amplifying women's voices, and every individual who dares to challenge the status quo."
